By Byron Moore, posted July 23, 2018
Originally published in the News-Star and the Shreveport Times on Sunday, July 22, 2018.
Fifteen minutes will save you…
You can probably fill in the blank. Because one of the largest insurance companies in America has built a brand on the promise that spending fifteen minutes getting a quote from them can save you fifteen percent on premium costs.
I’ve never called those folks, so I can’t speak to the value they do or don’t offer. They do have cleaver ads, I’ll give them that.
But the higher the cost of failure, the more concerned I become when the first thing mentioned is price.
If I find myself wandering around the cereal aisle at Huge-Mart and notice that the Huge Mart brand of granola is $2 lower in price than a nationally advertised, well-known brand, what is my risk if I go for the low-cost option? If I find I just don’t like the cheapo brand, I’m out a few bucks.
But if I make a decision about automobile insurance based on someone offering me a low price, I need to wake up and pay attention.